Learn how to Write Website Content by Example

One of the best ways to learn what works and what doesn’t when it comes to website and blog content is to examine others in your industry. 

Whose site do you want to emulate?

Which website content needs help?

Conduct an informal writing analysis of your competition for what works and what doesn’t.

When I’m looking to find websites and blogs in my industry, I start by looking at AllTop;a news aggregator created by Guy Kawasaki.

Type in the key words for your industry or search the alpha bar for pages that focus on your area of business.  Then scroll down through the websites and blogs to find ones that most closely match the services and products your company offers.

Read their most recent articles and posts to find styles, trends and topics of interest.  Visit their website to learn more about how they reach out to their target prospect. 

Make a list of the things you like and would want to adopt on your website.  Share the link with your web developer and your web site copywriter so they can keep the information in mind while creating your website or rewriting your website content.

Also check out Technorati and Blog Search by Google for more examples of blogs in your industry.

Writing Analysis Includes a Look at Alt Tags

What is an Alt Tag?  Have you ever visited a website and hovered over a photo or image and a block with words popped up?  That is an alt tag.

I encourage you to visit your website right now and check each of your photos and company images.  If you don’t have actual words appearing when you hover your mouse then I have some bad news to tell you.

The search engine aren’t seeing those pictures. 

Search engines only see words and so you need to make sure that each image, photo and designed header has an Alt Tag in the HTML code that describes the image.  There’s nothing worse than realizing that the only time your company name is mentioned on your website is in the logo and it doesn’t have an alt tag.  That means that the search engines don’t know the name of your company! Check out this video that explains it even more!