Writing Websites with Meta Descriptions

Quality web copywriters will make sure that each page of website content includes title tags, meta key words and a meta description that corresponds with the purpose of that page.

What is a meta description?

This definition is from dottraffic: Meta description tags are hidden from the user and not visible on the page, but function in other ways, no less significant. The meta description tag is text the Website owner composes, which describes the page in the most accurate way for the search engine spider to conveniently find out what the Website’s essence is. Its Search Engine Marketing value is not so much the ranking as it is in correctly identifying the Website content. Google, for instance, will list the meta description of the page on the search result listing.

You may hear HTML and your brain closes off – but really, a quality web site copywriter will be able to take a key statement from your website content and create a meta description designed to attract the search engines. 

Think of it this way:  website content are the words that the target prospect who lands on your page can view and read.

Meta key words and descriptions are there for the search engine spiders that help index your site properly.

Your meta description should include a geographical locator (Midwest, serving your county, name of your state) and the key words that readers will be searching. You have about 35-40 words to describe your business and the primary purpose for that specific website page.

Note: each page should have unique meta descriptions.

Need help?  Call a web copywriter, like me for help.

I Don’t Need a Website: My Business is Just Local

HA!  I recently gave a speech about “creating Internet fame” and one woman said:

“I just have a local beauty salon.  I don’t need a website.”

It’s true – she isn’t interested in hiring web copywriters to create landing page content to reach California or Europe – but what about Susan Customer on Main Street here in town?

More and more consumers are using the Internet to research and locate local businesses.  Computers are smart enough to recognize your zip code and offer local business options in your search results. You may have the best business in your industry – but if you aren’t on the Internet you’ll never have a chance to be considered as an option.

Make sure you have a web presence so that the next time a potential customer is seeking out a local oil change, beauty salon, check casher or drug store – your business comes up in the search results as a possible choice!

TIP:  Check out your website content.  Do you mention your town or geographical region in your website content?  Look at your Title Tag (the words at the top of the page in the blue bar – on this page the Title Tag is Ohio Web Writer.  Is your geographical region mentioned in your Title Tag?  If not – contact your web developer and ask them to add the name of your city, county, state or country in your website content.  It will improve your local search results.

Writing Websites Word Perfect: Impossible without help

Writing websites without an error is impossible.  There are so many pieces and parts of a website – the images, meta tags, ALT tags, content, headers, subtitles, tabs, etc.

It’s all about words.  The best landing pages are created with help – a second or third pair of eyes to look for errors.  I recently experienced a circumstance where a communication I sent out had misspellings – two of them:

Website and Content

Talk about embarrassing.  But when we are in a hurry or when we are checking our own work – even spell check will miss a critical error.  Most web copywriters work alone or with a small staff.  It is important (and I need to take my own advice) to have a trusted editor – someone not emotionally involved with the words or the website – review each landing page for mistakes.

You have lots of great information to share.  Don’t tarnish your brand with a mistake.

Web Copywriters Help You Identify Your Customer

One of the first things you should determine when writing websites is who you want to read your site.  Not everyone is a candidate for your products or services.  So who is your ideal customer?

Determine your reader.  Many of us share similarities, but we are all driven by:

Our history

Our goals

Our interests

So it important when writing websites to understand the likely demographic of those visiting your site.  Why?  Well, let’s just talk age for a minute.

For those of us in the baby boomer age, we like a clean, crisp look with traditional vocabulary.

For those in the younger generation, they want to see color, hip style and slang words.  Interestingly enough I just read that today’s consumer – the gamer – have been raised on Game Cube, Playstation, etc. and have limited attention span.  So if you are attracting that consumer you need to include games on your site.  Something that is interactive and changing that will invite them to stay for an amount of time required to understand the problems you can solve for them.

When writing websites you need to make sure that you speak the language of your ideal customer.  Once you’ve determine who that is – do a little research to determine the style they prefer and then create your website content to attract that specific reader.

Not sure how to determine your specific customer?- a web site copywriter can help.

Why Use Web Copywriters?

“I don’t need a web copywriter, I can write the content myself.”

Many businesses feel their Internet focus needs to be on the technical aspects of their website. Web copywriters are viewed as unnecessary in comparison to the development and functionality of their site. When in fact, the words are what draw the reader to the site in the first place. The words keep the reader on the page and ultimately the words are what inspire the reader to take action.

Now how inconsequential are the words?

Experienced web copywriters are skilled at combining the unique message of the business with the key words the reader uses in the search engine.

Give a web copywriter a try. Not interested in rewriting your entire website? Consider having one page revised. Or – use a web copywriter to create content for an article, newsletter or press release and update your site with valuable, current content.

Need help? Send us an email: deborah@allwriteink.com

Create the Best Landing Page : SEO is only one step

SEO (Search Engine Optimization) is a technical process that uses a combination of key words and analytics to manipulate your website to a high (preferably first) position in the Search results. You focus on finding the right key words and key word phrases for the purpose of increasing the traffic to your website. You consider:

• What do readers type into the search bar?
• How many other sties use those words?
• Do you use the plural or singular version of the key word?
• Which key word analysis site offers the best information?
• How often do you use the key words in your content?

All of this SEO effort is designed to have your website appear on the first page of the search results.

But what happens after you’ve been selected by the reader?

Web copywriters will tell you that having reader-focused, easy to understand content should be your number one focus for an effective landing page.

Writing websites people read requires a unique blend of:

• Capturing the reader’s attention by speaking to their “pain”
• Communicating your unique value and why they should contact you rather than the competition
• Effectively weaving the key words and phrases into your content for the search engine spiders

Consider an expert freelance web writer. Give AllWrite Ink a call or send us an email. Deborah@allwriteink.com. 330-414-8792.