When Writing Websites Start with the Title
The Title Tag on your website may be the most important content you write. What is the Title Tag? It is the blue line at the very top of the web-page. See below it says “Ohio’s Best Web Writer – AllWrite Ink – Web Writing”
You can use about 8-10 words in the Title Tag. Most people put the company name and then the title of each page like:
Brown Company – Home
Brown Company – About
Brown Company – Products
The Title Tag is rich content in that the search engines look here first so you want to make sure you use the words wisely.
Here are a few tips:
- Put a geographical location in the title like Ohio, Midwest, Summit County , Cleveland. Whatever makes sense for your business.
- Include key words and phrases – these are the words your reader is searching - not necessarily your company name. If you have room for it great, but remember your company name will be through out the rest of the content. Use the title for the key words the reader will be using.
- Change the title for each page. Each page has its own purpose for the reader and consequently the reader might be using different key words for their different needs. The reader won’t necessarily land on the home page so make each title tag of each page work for your business.
Check out this article from SEOmoz Blog on more tips for using Title Tags to help your search results and for advice when writing websites.
