Create the Best Landing Page : SEO is only one step
SEO (Search Engine Optimization) is a technical process that uses a combination of key words and analytics to manipulate your website to a high (preferably first) position in the Search results. You focus on finding the right key words and key word phrases for the purpose of increasing the traffic to your website. You consider:
- What do readers type into the search bar?
- How many other sties use those words?
- Do you use the plural or singular version of the key word?
- Which key word analysis site offers the best information?
- How often do you use the key words in your content?
All of this SEO effort is designed to have your website appear on the first page of the search results.
But what happens after you’ve been selected by the reader?
Web copywriters will tell you that having reader-focused, easy to understand content should be your number one focus for an effective landing page.
Writing websites people read requires a unique blend of:
- Capturing the reader’s attention by speaking to their “pain”
- Communicating your unique value and why they should contact you rather than the competition
- Effectively weaving the key words and phrases into your content for the search engine spiders
Consider an expert freelance web writer. Give AllWrite Ink a call or send us an email. Deborah@allwriteink.com. 330-414-8792.
