Do You Click Here?

Have you ever searched “click here” on Google or Yahoo?  There are 4.7 BILLION references on the Internet through Yahoo for “click here.”  Not a real effective use of key words within your site to drive the desired traffic.

When writing websites people read – keep in mind that the live links within your site should be the actual key words of the landing page, video clip or PDF file the reader will be transported to find.  For example:

In your website if you want a live link to your latest newsletter, an untrained web site copywriter might say:

“For the latest newsletter click here.”

However, a savvy web site copywriter knows to use the live link content as a search tool:

“You might be interested in reading our latest newsletter entitled What’s Social Media and Why do I Care?“ 

In the last example, the web site copywriter has provided specific information for the reader as well as a well defined live link for the search engines to index.

Don’t become a victim of the “click here” syndrome.  Make sure you create landing page copy that includes key word rich live links.