The Trust Factor: Writing Websites That Inspire Confidence

People buy from those they like and trust.  When writing websites people read, consider including a confidentiality policy on your site.  Make sure your customers know you won’t be selling their information.

If appropriate, offer a money back guarantee

If you are selling items, clearly explain the different payment options and consider becoming a PayPal provider or use a payment site that has a secure information page.

 

Identify theft and information selling have become a wide spread problem.  Make sure you or your web site copywriter includes language that offers comfort and security to your readers.