Why Do You Have a Website?

We just talked about identifying who you want to come visit your site:  your ideal customer.

 

Once you know who you want to attract to your website – the next tip is to determine what role you want your website to have for your business:

 

Do you want to:

Sell products on line

Tell your business story from start to finish

Be a teaser that entices the reader to call

Show samples of your work

Just have an on-line brochure

 

All of these and more are legitimate reasons for a website.  Truth be told to compete in today’s computer-literate world, you must at least have an on-line brochure with a contact us page that encourages customers to contact you for more information.

 

But writing websites as an online brochure won’t be enough incentive for the reader to take action.  Your website needs to answer the question: 

 

“Why should I contact you instead of the thousands of other businesses in your industry?”

So why do you have a website? Is it because a web site copywriter told you that you should have one or is it because you realize that more and more consumers are doing the majority of their research and buying information gathering via the web? 

 

Determine the purpose of your website and then create a website that meets those needs while answering the customer’s under lying question: how can you help me?

 

As always – an experienced web site copywriter can help you determine the purpose of your site and can help with writing websites people read.