What Results Do You Want From a Web Site Copywriter?
Have you ever Googled your name? You should be amazed by the number of references there are. Think about it – if you are writing websites that people read, if you are creating landing pages that speak to the reader, and actively participating in social media – the search of your name should produce several pages of hits.
A website copywriter can help you create an Internet strategy – a plan of action of ensuring that when your name or your company name is searched – the results are plentiful.
Just how many ways can your name be indexed and therefore found during a Google search?
- Your website and blog – these are no brainers – however, here is a tip. If your name or company name is only on the site in a logo or photo image format – the search engines can’t read pictures. Make sure the web site copywriter uses your name in the actual content as well.
- Articles you’ve written – did you know it is free to post articles on E-zine Articles. Expose your expertise to hundreds of thousands of readers and potential customers via articles that provide value to the reader.
- Comments on other people’s blogs
- Your Linked In, Facebook, MySpace, YouTube, Fliker and Twitter accounts but did you know that the questions and answers you ask/answer on LinkedIn are also indexed?
- Press Releases
- e-Newsletters
- PDF files that appear on your site/blog
- Directories – have you listed your business on the Internet Yellow Pages and business directory sites? In most cases it is free – just one more way for people to find you.
The list is endless. Basically everything you do on the Internet is indexed and available for search via your name, your company and of course your key words.
Scott Ginsberg of Hello My Name is fame (the “Name Tag Guy”) just wrote a blog post asking “When someone Googles your name – what do you want to happen?”
The article provides great talking points for you and your web site copywriter as you plan the strategy for your Internet Presence.
Google your name and see what happens. Not very many hits? Call me – I can help. 330-414-8792
Deborah Chaddock Brown
Web Writer
